Why your company needs online marketing

General
Marketing is a key factor in the success of a business. With rapidly evolving technology and a steady growth in the number of netizens today, the usage of online marketing is starting to catch up with that of the more traditional methods of advertising. In today’s time and age it is no longer enough for businesses to invest in offline marketing alone and it is becoming increasingly necessary a strong online presence has become a necessity in today’s time and age and here is why. To begin with, the potential the online sphere has to offer in terms of population and reach is immense. For example, if a company is looking to advertise online, a single advertisement has the potential to reach 3 billion internet users. The internet offers a…
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How to use Instagram for eCommerce

How to use Instagram for eCommerce

General
Instagram is quickly becoming a popular marketing forum for brand and organisations worldwide, and especially since a majority of users are between 16-29 years of age. If you are a brand or an organisation that is targeting audiences of this age group, Instagram could be a fantastic medium for you! Here’s what you should do to make the move to Instagram: Acquaint yourself with the medium: With Instagram’s rising popularity in the business sector, they’ve started an Instagram for Business blog which offers tips, brand spotlights, examples as well as news from Instagram HQ. Thoroughly study the platform, and learn how to leverage it to your advantage.   Offer a Visual Experience: If your brand isn’t too strong on visuals, see if it’s feasible to give it a visual personality.…
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Marketing Lessons From Instagram Journalism

Marketing Lessons From Instagram Journalism

Brand Promotions, Digital, General, Instagram, Product
It is difficult to always predict the forms social media takes. The last couple of years have seen journalists increase their participation on Instagram. The platform has not only been used for traditional social media content -eg. behind the scenes content-  but also for live reporting, photo essays, and the like. This has opened up the attitude towards social media in general and the potential of Instagram in particular. Here are a few lessons we could all learn from Instagram journalism: Live Content / Peek Behind the Curtain Instagram combines visual content and text optimised for access on the go. Engaging with your audience during live events, with great visual content and memorable descriptions could make for great live-blogging experience. The glimpse into the process, furthermore, adds a touch of…
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Is your business tweeting enough?

Is your business tweeting enough?

General
Recently, HubSpot, a U.S.-based inbound marketing and sales platform sent out a survey to 7000 businesses that were its customers, in an effort to find out how many times a day they tweeted. The results averaged at one tweet a day, even for large companies who had more data to tweet about. Considering that the average active twitter spends between 170 and 250 minutes each month (depending on their convenience) on Twitter; most companies on that survey missed out on huge chunks of their audiences. The problem is that most other companies do the same. So how do you make sure your content reaches your audience? Tweet a minimum of five times a day. Spread out from morning to night, tweeting at least five times every 24 hours keeps you…
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Brands benefiting through Instagram

Brands benefiting through Instagram

Brand Promotions, Digital, Digital Marketing, Facebook, Instagram, Pinterest, Twitter
Facebook and Twitter have long been the go-to platform for all major brands to promote themselves. While they still remain the royalty, Instagram is the current trendsetter when it comes to the promotion of brands. The ease with which one can click, share pictures and videos anywhere, anytime further endears it to the users, making it the perfect tool for brand promotion. Here are a few tips and tricks that you can use to promote your brand on Instagram: Create good carousel ads Carousel ads are multiple picture posts that provide the brands an opportunity to create a sequential storytelling. While this option is only available for sponsored posts, if implemented correctly, the brand can establish a strong narrative, thus inciting the audience’s curiosity. The images used should be powerful…
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Increase Followers on Twitter

Increase Followers on Twitter

Digital, Twitter
Gaining a considerable following on Twitter can be a tricky process, but by spending some time and effort on a daily basis can steadily build a following of upto 1000. It does not involve one single tactic, rather a combined set of tips and tricks to engage and invite other Tweeple to follow your personal or professional account. Write your bio for others, not you Before you write your Twitter bio, ask yourself these two questions i) Why should someone follow me on Twitter? ii) How will others benefit by following me? By making your bio helpful, other users will understand how exactly they will benefit by following you, and the kind of information they can expect. Start by Following others When you create your Twitter account, expecting other users…
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Track Your Facebook Ad Conversions

Track Your Facebook Ad Conversions

General
Facebook ad conversions, contrary to popular belief can be tracked. This process is slightly more nuanced than mere insight analysis and costs more than your average spends too. But this exercise will give your efforts a dimension and does not leave you simply guessing. Here is how – Conversion Tracking Conversions on your website went up 20% after your latest campaign. But how many of those conversions were caused by your ads? Could they have been driven by something else? With conversion tracking, you can be sure that the traffic on your site was derived from your Facebook ad. And with the help of an offsite pixel, you can know it for a fact that the user has actually performed the action you desired. Offsite Pixel An offsite pixel is…
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Pinterest Marketing Tips

Pinterest Marketing Tips

General
Social media, in general, has taken over the world. Visuals communicate more than words, be it images or videos. One such platform that a customer loves spending hours on is Pinterest. Thanks to its own special notes and best practices, it makes it extremely fun, exciting place to test, iterate and add value to those on the network. By utilising this forum, you as a brand can not curate wonderful content but also make an impact with your pinners. Here are a few marketing strategies to adopt and help your business go viral in the digital world: Pin consistently Unlike Facebook and Twitter users who make do with  one or two posts a day, Pinners are happy to see more than 10 pins a day. As the image you post…
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Utilising Pinterest for Branding

Utilising Pinterest for Branding

Digital, Email, Facebook, General, Instagram, Others, Pinterest, Product, Twitter
Why Brands Should Jump on Board Pinterest While Facebook and Twitter still continue to dominate the social media space as go-to sites to promote a brand or business, there are other lucrative options such as Pinterest which are worth putting some time and effort into. With regard to e-commerce specifically, Pinterest is able to drive more qualified buyers to online retailers when compared to other social media, and that’s just scratching the surface. Below are few more reasons why it is worthwhile for brands to embrace Pinterest: Creating more connections Expanding your network on Pinterest is simple because of the convenient Search options on the same. Simply enter industry related phrases/words to find Pinners who have an affinity for the same field. This can be taken a step further, and…
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The Rise of Social Media through WhatsApp

The Rise of Social Media through WhatsApp

General
The world of social media has become so diverse that we can access it anywhere, anytime we want, all thanks to the device called ‘cell phone’. One such app that’s taken over our lives is WhatsApp. It won’t be wrong to say that it has become an integral part of our lives that the first and last thing we do in our lives is check WhatsApp messages. With instant messaging taken to a new level with this app, it acts as a boon on a larger scale - including helping bust crime. The simplified communication offered makes it easy for businesses like you to employ, promote and expand the brand. Here are some ways WhatsApp can be used beyond just sending memes and forwards: Customer Service and Communication The app…
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