How to Sell on Instagram

How to Sell on Instagram

Digital, Email, General, Instagram, Lead Generation, Others, Product
Instagram is one of the fastest growing social networks in the digital world right now. It’s become so ingrained on our daily routine that we hardly even notice how often we scroll through the photo feeds on a given day. Hence, marketers take it as a huge advantage and leverage on the rapid growth to promote and sell their products or services on Instagram. But how do you sell your product without alienating your followers?   The Instagramers prefer seeing more real images and videos rather than what are already on the rest of the social forums. They thrive to see real and authentic visuals to be convinced. In order for that to happen, a brand should understand how they can deliver this before they want to sell their product.…
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Give Your Brand a Fun Persona on Social Media

Give Your Brand a Fun Persona on Social Media

Digital, Email, Facebook, Instagram, Linkedin, Others
Social Media lets you revamp your brand image and project it on multiple tones with ease and finesse. So, if you feel your brand lacks that new-age edge, break the ice, already! These pointers could be of great help while you are at it! Add Value Everyone is on social networking sites to share thoughts, experience new things and connect. So think beyond your product and give them that extra slice of cheese that they will come back for. Be more than a product evangelizer, come out of your comfort zone and be willing to solve problems that go beyond the purview of your product alone. Invest In Customer Relationship Your tone of voice must not make customers feel like they are potential business alone. Embrace their joys and sorrows…
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Four Facebook Photo Contests to learn from

Four Facebook Photo Contests to learn from

Digital, Facebook, General, Others
The world is trending with hashtags of photo contests. Turn to any corner of the social media world and you will find the brands asking one to take a picture, upload it and win something amazing out of it. Though it’s worked well for some firms, it’s been a fail for the others. Here are a few firms that actually succeeded and know how you can improve your next contest: MILO – Lighter Side of Life When MILO launched their new low-sugar drink, they needed a campaign that will go viral. They combined the love of photography and creativity and conducted a photo computation. With an app that invited users to submit photographs, they based the winner solely on the rating system of views, comments, likes and shares. This helped…
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Lead Generation via Email Marketing

Lead Generation via Email Marketing

Digital, Email, Lead Generation, Others
With various social media platforms cluttering the digital sphere, it is natural to think that a slightly more traditional method such as email marketing doesn’t get as much attention. But the fact remains: email marketing is a great way to increase traffic and generate more leads for your business. In our previous newsletters, we’ve discussed aspects of email marketing such how to “boost the open rate of email campaigns”, “ tips for creating irresistible subject lines for email campaigns” and so on. Below are some effective ways in which you can get the best out of your email campaign in terms of lead generation: Use incentives to attract readers: By creating a catchy, irresistible incentive-centric subject lines it not only increases the open rate of the email, but also builds…
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Make your emails more effective — avoid these mistakes!

Make your emails more effective — avoid these mistakes!

General
Email marketing is a form of marketing that is vastly seen to be one-sided. You get your customers’ contact details, and immediately start sending them emails when you have something exciting to announce. Typically this approach just allows you to come up with what you need to say, the look and feel of the emails, optimization, and actually sending the emails, which while being hassle-free, doesn't allow your customer to relate to the emails. Here are some common mistakes you could be making in your email marketing campaigns: Not creating a dedicated landing page that redirects to the offer or copy you’re testing makes you miss out on the opportunity to test what works on your customer. The customer feels disconnected, and doesn’t spend more than a few seconds on…
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Pin Wins: 5 Successful Campaigns on Pinterest

Pin Wins: 5 Successful Campaigns on Pinterest

Digital, Pinterest
While Pinterest is a relatively new as a marketing platform, this very novelty has proven to benefit some interesting campaigns in the recent past. Here is a look at five of such inspiring success stories that you could model your own Pinterest campaigns on. Guess’s “Color Me Inspired” Pinterest Campaign Fashion brand Guess challenged fans to create boards based on four spring colours: ‘Noir Teal’, ‘Hot House Orange,’ ‘Red Hot Overdue’ and ‘New Plum Light’ for a chance to win a pair of colour-coated denim from their spring collection. The contest ran for 7 days in which four lucky winners were selected. The campaign garnered attention as it made use of the free-spirited idea of creating boards. British Midland International’s “Pinterest Lottery” BMI (British Midland International) launched what could be…
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Takeaways From Successful LinkedIn Company Pages

Takeaways From Successful LinkedIn Company Pages

Digital, General, Linkedin
Our last two articles about LinkedIn have given you pointers on how to successfully use this platform to take your business forward.  In addition to highlighting these LinkedIn tips, below are some examples of companies that have successfully leveraged LinkedIn to connect with people and complement their business strategies. IBM: This IT giant has more than 400,000 followers on LinkedIn. Recent blog posts, stock prices, tweets and an intro video are the content displayed on the IBM company page. This enables followers to get a good idea of what the company is doing and keeps them up to date with any developments that would affect them. Apart from this, IBM also showcases its job openings and recommendations. What this does is, drives audience to learn more about the respective job…
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How to use LinkedIn for Business – Part Two

How to use LinkedIn for Business – Part Two

Digital, Email, Linkedin
Last week, we spoke about the different possibilities that LinkedIn can help with your business. Bet you found them useful already! We have a few more tips that you can use to make your business even more successful. Give a face to your employees Ask your employees to update their LinkedIn profiles with an appropriate photo, relevant job history that includes a description of how they help your business, and professional connections. In this way, a future prospective employee will know how your company functions and want to be part of your office too. Join various groups and stay active Become a part of LinkedIn groups that are relevant to your target demographic. In this way, you can listen in to what your audience is talking about, and also interact…
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How to use LinkedIn for Business – Part One

How to use LinkedIn for Business – Part One

Digital, Email, Linkedin, SMS
LinkedIn is a social media platform that millions of professionals use every day to grow their networks and careers, but did you know you can use this very platform to grow your business, too? It’s definitely different from the other social media marketing platforms, such as Facebook, Twitter or Instagram; businesses have a direct access to consumers that they can easily market to with status updates, posts, and images. LinkedIn on the other hand makes an invaluable addition to your digital marketing strategy by focusing on areas like career development, professional connections, industry discussions and other business-related activities. LinkedIn needs a different approach to get the results you want. To help navigate this marketing platform, we’re breaking this into two parts. Here are the first six hacks you can use…
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Dealing with Social media Trolls

Dealing with Social media Trolls

Facebook, Instagram, Pinterest, SMS, Twitter
When you’re a business owner with your brand on social media, engagement is always a good thing... Unless the comments start taking a negative and reputation-bashing turn. Sometimes the concerns are genuine, but other times, it’s just people trying to pull you down by a few notches. The question is, how do you deal with such commenters? And what do you call them? Well, an article by psychologists from the University of Manitoba, University of Winnipeg and University of British Columbia calls the people who generate such interest ‘trolls’. "Trolls operate as agents of chaos on the Internet, exploiting ‘hot-button issues’ to make users appear overly emotional or foolish in some manner", the article says. But how do you deal with them? Here are a few tips: Respond as soon…
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